What Is Digital Marketing? Why is it important? 6 Major types of Digital Marketing

What Is Digital Marketing? Why is it important? 6 Major types of Digital Marketing

Digital Marketing:

Would you believe me if I say what is the percentage of increased internet user growing day by day?

As per a report, the number of mobile subscribers is expected to increase to close to 6 billion.

The number of people going online everyday is increasing in every minute and so as the demand for internet search. We live in a world where we take the help of “Google Baba” for almost everything. Whether it is to look for a nearby restaurant or spa; Or to search for any location. Those days are gone when word of mouth was ruling the market to get famous. Now people are more relying on online reviews before trying anything and everything possible in a location.

In fact, constant internet usage has increased up to that extent where no one imagine a smooth life without internet. The way people shop and buy has changed along with time. It means offline marketing isn’t as effective as it used to be earlier.

The soul of any thing that includes money is “MARKETING

Without marketing no business can run or survive.

Without marketing, no business can run or survive. But traditional marketing is decreased in trend. Earlier Print, Broadcast, Direct mail and telephone were the only ways to make people aware about latest products or services of any company. But now, people are hardly going for these medium.

The New Booming trend in current time is marketing through internet and here comes the “DIGITAL MARKETING” term.

Digital Marketing:

According to Wikipedia, Digital Marketing is the marketing of products or services using digital technologies on the internet through Mobile Apps, Display Advertising or any other digital mediums.

In other words, any form of Marketing that exists on internet is called Digital Marketing.

Digital Marketing Vs Traditional Marketing

digital marketing vs traditional marketing

Digital Marketing

  • Digital Marketing involves direct interaction with customer. It allows high level interaction and engagement.
  • Marketing can be done on focusing targeted customers and reach will be maximum
  • Gives more output comparison to Traditional marketing.
  • Manpower need is less.
  • Cost involved is minimal when compared with traditional Marketing.

Traditional Marketing

  • Traditional Marketing doesn’t involve direct interaction with customer.
  • You have to do blind marketing without focusing on any target customer.
  • Output is less comparison to Digital Marketing.
  • More manpower needed.
  • Cost involvement is much more when compared with Digital Marketing.
digital marketing
traditional marketing

Why digital Marketing?

Traditional marketing is limited to phone calls, direct mails or print media where as Digital Marketing is an open space for all. There are many modes where you can market your products or service and can reach maximum targeted people with less expenses. It gives you good returns and conversion rate is also high in comparison to other mode of marketing. One can monitor the performance of the investment towards campaigns.

Types of Digital Marketing:

Digital Marketing is a vast area and consists of various types:

Below are some major types of Digital Marketing:

  1. Social Media Marketing (SMM)
  2. Search Engine Optimization (SEO)
  3. Content Marketing
  4. Affiliate Marketing
  5. Email Marketing
  6. Pay Per Clicks (PPC)

Social Media Marketing(SMM):

Social media marketing is the use of social media platform to promote a service or product. This strategy is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement. the channels used in Social media marketing includes :

  • Facebook.
  • Instagram.
  • Twitter.
  • Linked In.
  • Pinterest.
  • Youtube.

Search Engine Optimization(SEO):

Search Engine Optimization (SEO) is a process of optimizing website traffic by increasing the visibility of website in web search engine. There are variety types of SEO such as:

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

Content Marketing:

According to Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Some of the high performing Content Marketing types are,

  • Blogs
  • Videos
  • Info-graphics
  • Case studies
  • E-books
  • White Papers
  • Checklists
  • Interviews
  • Social Media Posts
  • Memes

Affiliate Marketing:

When a website is full fledged, and visitors are coming to the website,, you can receive commission by promoting some other’s product or service on your website. This is known as Affiliate Marketing.

Email Marketing:

Email Marketing is an act of sending commercial messages to various persons through broadcast sense, those who are targeted people for the service or product. It may include Brand awareness or promotion of any new arrival or discounts and offers.

Pay Per Clicks(PPC):

PPC is broadly known as Pay Per Click. As the name says, when any one clicks on an advertisement of the publisher , they will pay some amount to the platform where the ad is showing. One of the most common type of PPC is Google Ads.

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